When Founder Studio makes sense
If Speedrun helps founders arrive at clarity,
Founder Studio helps them apply it across the business.
Founder Studio works like a fractional Founder’s Office — part chief of staff, part design partner, part business sounding board.
There are no fixed deliverables.
The work changes week to week — but the goal stays the same:
keep the company coherent as it grows.
01.
Decision & priority clarity
what to build now vs later
what to pause or kill
sequencing work to avoid waste
reducing parallel chaos
We help founders think through the business, not drown in spreadsheets.
simple P&L simulations
rough financial projections
cost vs revenue trade-offs
pricing strategy and packaging
understanding unit economics at a high level
02.
Business & financial thinking
(simple, practical)
03.
Market & opportunity framing
This is about direction, not investor theatre.
TAM / SAM / SOM thinking (lightweight, decision-oriented)
identifying the real customer
narrowing focus instead of expanding scope
stress-testing assumptions
Design remains the lens — but always tied back to business reality.
product scope decisions
UX and feature trade-offs
design direction and consistency
reviewing work from designers, devs, agencies
04.
Product & design judgement
05.
Narrative coherence
Everything should tell the same truth.
product story
brand story
website story
pitch story
How we use AI
Founder Studio actively uses AI — but not as a gimmick.
We use AI to:
The goal is not automation for its own sake. The goal is better thinking, faster.
How we work
Founder Studio is an ongoing relationship, not a project.
Engagement style:
We stay close enough to prevent drift, but light enough to avoid slowing execution.
Founder stories (anonymised)
Before:
Clear product idea, but unsure about pricing and financial viability. Decisions were driven by instinct.
Consumer startup founder
After:
Simple P&L clarity, clearer pricing tiers, more confidence in saying no to unprofitable paths.
Before:
Building too many features without knowing what mattered commercially.
Early-stage SaaS founder
After:
Clearer scope, sharper product focus, fewer features — better outcomes.
Before:
Overwhelmed by tools, unsure what was actually possible to build.
Non-tech founder using AI
After:
Clear product boundaries, practical AI usage, focused execution instead of experimentation chaos.
Founder Studio and Design Studio are intentionally separate.
Founder Studio
thinking, judgement, business clarity
Design Studio
execution and delivery
Many founders use both.
Some only need Founder Studio.
We’ll recommend what actually helps — not what increases scope.
Engagement & pricing
Subscription design services for brands who move fast.
Get a free consult
Talk to us about your startup and get a free consult to see if we're the right fit for you.
Founder Studio is priced as ongoing founder support.
Typical range:
₹75,000 – ₹1,25,000 per month
3–6 month commitment recommended
Intensive phases (launch, pivot, fundraise) can be scoped separately.
If clarity is still forming, we’ll suggest Speedrun first.
Founder Studio works best if you:
It’s not a fit if you:
If you’re at a stage where design, business, and product decisions are colliding,
Founder Studio can help.
If your direction is clear, we’ll handle the execution — cleanly, quickly, and thoughtfully.
We’ll help you decide if this is the right next step — even if that means not working together.