Pranav Kay or Pk is an artist, musician, designer, published author, Cannes Nominee and serial entrepreneur. After a 2 year stint at a YCombinator startup (Wifidabba W17) and an impact VC (Build3), Pk realised there is a huge need for a design agency that works like startups- iterating in public, working fast and growing fast.

Pk interviewed 700+ founders to come up with a subscription based business model that puts the focus on outcomes and impact, not deliverables or billable hours (which he did when he ran a creative agency for about 10 years).