Speedrun Mastery
Speedrun Mastery - ECommerce
Jan 28, 2026
Duration - 5 days
3 days online + 2 days offline in Bangalore
E-commerce is the fastest way to learn how products actually sell.
Because the feedback is immediate — and unforgiving.
Speedrun Mastery: E-Commerce is a hybrid, hands-on workshop for founders who want to understand how people decide to buy, and how digital systems influence that decision.
This isn’t about Shopify.
It’s about designing for real human behaviour — with money on the line.
Why this exists
In SaaS, feedback is delayed.
In e-commerce, it’s instant.
People either:
scroll
add to cart
or leave
There are no demos. No sales calls. No second chances.
That makes e-commerce one of the purest laboratories for learning:
positioning
persuasion
trust
and decision-making
Speedrun Mastery: E-Commerce exists to help founders learn how buying decisions actually work — and how to design systems that respect (and guide) them.
What this program actually teaches
This workshop treats e-commerce as a decision environment, not a website.
We break down:
How customers arrive with context, not curiosity
Why clarity beats creativity at the moment of purchase
How pricing, framing, and structure influence action
Why most stores feel good but don’t convert
How logistics, delivery, and trust are part of the product
Where AI helps — and where it actively hurts decision-making
You’ll learn to see stores the way buyers experience them — not the way builders imagine them.
Who this is for
This is a strong fit if you are:
A D2C founder selling physical or digital products
A brand operator responsible for revenue, not just traffic
A designer or marketer who wants to understand commerce deeply
A founder who wants intuition backed by structure
If you want growth hacks, ad tricks, or CRO checklists — this isn’t it.
If you want to understand why people buy — it is.
What you’ll work through
Using real stores, live teardown sessions, and hands-on exercises, we’ll explore:
Entry points & intent
where buyers come from and what mindset they’re inNarrative alignment
does the store say the right thing at the right moment?Offer clarity
what’s being sold, to whom, and at what perceived riskAttention design
what the eye sees first, second, and neverTrust & friction
shipping, returns, pricing transparency, social proofDecision momentum
why carts stall and how to keep progress movingAI as analysis, not automation
using AI to critique, simulate, and explore buyer behaviour
You may apply this to your own store —
but the outcome is decision literacy, not pages.
What you’ll leave with
By the end of Speedrun Mastery: E-Commerce, you’ll have:
A sharper intuition for how buying decisions form
The ability to diagnose why a store isn’t converting
A mental model for designing high-clarity stores
Better judgment around pricing, offers, and trust
A way to use AI to think, not just generate
These skills transfer across brands, categories, and platforms.
Format: Hybrid, fast feedback
Designed to mirror how commerce actually works.
3 days online
Short, focused sessions
2 days offline (Bangalore)
Live critique, breakdowns, and redesigns
Small group. High signal. No spectators.
About your mentor
Pranav Kay is a product designer and entrepreneur with 15+ years of experience designing products and commerce systems.
He’s worked with founders and brands where conversion wasn’t a metric — it was survival — and brings a design-and-decision lens to e-commerce.
Seats & pricing
Limited seats to keep discussions sharp.
January cohort: ₹25,000
February cohort: ₹35,000
March onwards: ₹40,000
Early cohorts get more direct interaction and shape future editions.
A different way to decide
If you believe:
buying decisions reveal more than surveys
clarity beats persuasion
and e-commerce is a mirror for product truth
Speedrun Mastery: E-Commerce is for you.